FOR BRANDS
Motorsport works — when you work it.
Passionate audiences, B2B access in the paddock, hospitality money can’t usually buy. We build the strategy, find the right partnership, and measure what it returns.
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WHY MOTORSPORT
More than a logo on a car.
Motorsport isn’t a billboard. Done properly it’s three assets at once — an audience that rewards the brands backing their sport, a room full of decision-makers, and a season of content your team can actually use.
AUDIENCE — Motorsport fans are loyal and engaged, and they notice the brands that back their sport. Association with a team or driver buys goodwill an ad never will.
B2B ACCESS — The paddock is a room full of decision-makers. Hospitality and partnerships open doors a cold email never will — and a race weekend closes business a boardroom can’t.
CONTENT & STORY — Speed, drama, technology and people. A season generates material your marketing team can use every week, long after the chequered flag.
Where motorsport budgets go wrong.
A logo without activation. A series that doesn’t match the audience. No reporting, so no renewal case. Most wasted motorsport spend traces back to entering without a plan — which is the part we do first.
NO PLAN — Sponsorship bought on emotion, not objectives. Nobody agreed what success looks like, so nobody can prove it happened.
NO ACTIVATION — The rights fee gets paid and nothing else does. A logo sits on a car all season while the marketing team moves on.
NO PROOF — No measurement, no reporting, no renewal case. The budget quietly disappears next year.
WHAT WE DO FOR YOU
From first question to a number you can report.
01 · STRATEGY SPRINT
Should you be in motorsport, where, and what does it cost? Answered in two weeks, for a fixed fee.
Market map · Shortlist with budget bands · One activation concept · Measurement framework · Plain go/no-go recommendation · Fixed fee credited against placement
02 · PLACEMENT MANDATE
We represent your money and find the right home for it.
Written brief · Full market search · Independent valuation · Decision-document shortlist · Negotiation to your ceiling · Contract coordination
03 · ACTIVATION
A logo does nothing on its own. This is the part that makes it work.
Season plan · Content programme · Hospitality and hosting · B2B introductions · Deliverables enforced · Monthly reporting with proof
04 · PORTFOLIO AUDIT
Already sponsoring? Find out whether it’s working.
Market-rate valuation · Activation gap analysis · Keep / fix / kill verdict · Renegotiation levers · Optional renegotiation mandate
05 · RACE-WEEK PROGRAMMES
The paddock’s biggest B2B week, designed and hosted.
Programme design · Hospitality, transport and dining handled · Curated introductions · Hosted run of show · Post-event follow-up · Hard costs at cost with receipts
LET’S TALK
Put your brand on the grid — properly.
Tell us what you’re trying to achieve and we’ll tell you whether motorsport can do it.
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